Plate I
Clarity
If claimants don’t immediately understand what this is and why it matters, they don’t engage. CF1 ensures instant comprehension — removing confusion before it creates drop-off.
DOC MT–CF1
Participation Infrastructure Standard
Rev. 2026.07
UK·EU·US
A collective action is won on the law — but its success is judged on participation.
Claimant First from Mediatasks is the system that delivers it.
From the first claimant reached to the last one paid, participation is the system a case runs on — and the one part no single party was built to own.
01
Awareness
Stage 01 · CF1Eligibility-first messaging in the channels claimants already use.
02
Acquisition
Stage 02 · CF1Structured intake that qualifies claimants as it converts them.
03
Onboarding
Stage 03 · CF1Plain-language journeys that build comprehension at first contact.
04
Validation
Stage 04 · CF1Verification designed into the journey, not bolted on at the end.
05
Engagement
Stage 05 · CF1Consistent, human-first communication across the life of the case.
06
Management
Stage 06 · CF1Clean records and auditable claimant status throughout.
07
Distribution
Stage 07 · CF1Reaching claimants where they are when outcomes are delivered.
The existing model is breaking
For years, participation was handled as communications and outreach.
Today, it’s become something more — an essential layer of infrastructure that successful cases depend on.
But the tools most cases still use were not built for that job:
- Volume-first bookbuilding
- Communications written in legal language
- Fixes bolted on at the end
Run as a system, though, participation stops being left to chance and becomes one of the case’s best assets.
Everyone owns a piece. No one owns the thread.
A collective action is already a team of specialists. Each is very good at its piece — and each piece stops at the edge of the next.
LS–01
Lead-gen agencies
Deliver sign-ups at volume.
Stops atBuilt for the click; the relationship ends at the form.
LS–02
PR & communications
Put the claim in front of people.
Stops atAwareness opens the door — it doesn’t carry anyone through it.
LS–03
Software vendors
Supply the tools — a portal, a form, a payment rail.
Stops atEach solves one box; the claimant lives in the gaps between them.
LS–04
Administrators
Administer the claim — notice, processing, distribution.
Stops atThey handle the claim, not the claimant; participation was never part of the mandate.
Participation is the thread that runs through all four — and the handoffs between them are where claimants drop. That was a footnote while cases were won on law. Now their success is judged on participation, and the seams are the risk.
Mediatasks isn’t a fifth supplier. It’s the participation layer that runs across all four — connecting the specialists a case already has, and owning the thread none of them could.
We work with the best of these — see the partner register — and connect them into one journey.
Where it slips and where we catch it
These slips aren’t random. Each one is predictable — and each has a fix:
F–01
High traffic, low-quality claimants
Budget burned on registrations that can never book.
→ Resolved at Stage 02 · AcquisitionStage 02 · CF1Structured intake that qualifies claimants as it converts them.
F–02
Significant drop-off post registration
The book you report is larger than the book you hold.
→ Resolved at Stage 05 · EngagementStage 05 · CF1Consistent, human-first communication across the life of the case.
F–03
Confusion at first interaction
Claimants disengage before they understand the claim.
→ Resolved at Stage 03 · OnboardingStage 03 · CF1Plain-language journeys that build comprehension at first contact.
F–04
Hesitation driven by lack of trust
Interest that never converts into signed participation.
→ Resolved at Stage 05 · EngagementStage 05 · CF1Consistent, human-first communication across the life of the case.
F–05
Incomplete, unusable claimant data
Validation costs surface late, when options are limited.
→ Resolved at Stage 04 · ValidationStage 04 · CF1Verification designed into the journey, not bolted on at the end.
F–06
Poor cross-market performance
What worked in one jurisdiction quietly fails in the next.
→ Resolved at Stage 01 · AwarenessStage 01 · CF1Eligibility-first messaging in the channels claimants already use.None of these is bad luck. Each one has a stage designed to catch it.
31%
Participation is measurable — and recoverable.
In the UK Diesel NOx Emissions claims, structured re-engagement under CF1 returned 31% of lapsed registrants to active participation — claimants the conventional model had already written off.
That is the difference between treating participation as a marketing output and running it as a governed system: performance can be measured, diagnosed and recovered at every stage of the lifecycle.
- Cohort
- Diesel NOx Emissions
- Jurisdiction
- United Kingdom
- Metric
- Lapsed registrants returned to active participation
Exhibits A–C
Participation is human — and jurisdictional. Behind every registration number is a person deciding whether to trust a process they didn’t choose, in London, New York or Amsterdam. CF1 is designed for them, wherever the case sits.
CF1 — The Claimant First System
The system that determines whether participation succeeds or fails.
CF1 replaces fragmented, campaign-led execution with a structured model built around how real people engage with claims. This isn’t marketing. This is infrastructure.
Stage 01 / 07 — AWARENESS
What CF1 does here: Eligibility-first messaging in the channels claimants already use.
Without it: high-volume noise that attracts the wrong registrants.
Stage 02 / 07 — ACQUISITION
What CF1 does here: Structured intake that qualifies claimants as it converts them.
Without it: high traffic, low-quality claimants.
Stage 03 / 07 — ONBOARDING
What CF1 does here: Plain-language journeys that build comprehension at first contact.
Without it: confusion at first interaction and early drop-off.
Stage 04 / 07 — VALIDATION
What CF1 does here: Verification designed into the journey, not bolted on at the end.
Without it: incomplete, unusable claimant data.
Stage 05 / 07 — ENGAGEMENT
What CF1 does here: Consistent, human-first communication across the life of the case.
Without it: hesitation, silence and attrition between milestones.
Stage 06 / 07 — MANAGEMENT
What CF1 does here: Clean records and auditable claimant status throughout.
Without it: data decay that surfaces at the worst possible moment.
Stage 07 / 07 — DISTRIBUTION
What CF1 does here: Reaching claimants where they are when outcomes are delivered.
Without it: undeliverable outcomes and reputational risk.
Four pillars, one system
Plate II
Connection
Participation is a risk decision, not just a rational one. CF1 builds trust through consistent, human-first communication — reducing hesitation and increasing action.
Plate III
Flow
Most drop-off doesn’t happen at awareness. It happens during the process. CF1 removes friction across the journey — ensuring more claimants complete, not just start.
Plate IV
Reach
If you’re not reaching people where they already are, you’re invisible. CF1 delivers participation through channel-native, multi-market execution.
From campaign execution to participation systems
This is the shift from execution to infrastructure.
| Table 1 | The existing model | Claimant First (CF1) |
|---|---|---|
| How claimants are acquired | Transactional bookbuilding, pushed for volume | Eligibility-led acquisition, designed for completion |
| How journeys are structured | Fragmented hand-offs across vendors and tools | One governed journey, awareness to distribution |
| How communication reads | Legal jargon, written for lawyers | Plain language, written for claimants |
| When problems surface | At validation — when options are already limited | At design — before the case goes live |
| What the funder can evidence | Registration counts | Verified, defensible participation |
Most teams realise this too late
By the time participation underperforms:
T–01
The case is already live
T–02
The structure is fixed
T–03
The budget is committed
At that point, you’re not solving the problem. You’re managing the consequences.
Predictable.
Preventable.
Structural.
When participation slips, it isn’t bad luck — it’s the result of missing systems. CF1 exists to make participation something a case can rely on.
Appendices Not ready for a call? Start with the research.
WP–01
Evaluating Engagement Risk
A due diligence checklist for litigation funders.
Request the paper: Evaluating Engagement Risk
By submitting this form you agree to our Privacy Policy. Your data is processed by Mediatasks and its CRM provider in accordance with UK GDPR.
WP–02
Cross-Jurisdictional Engagement
How infrastructure requirements differ across the UK, EU and US.
Request the paper: Cross-Jurisdictional Engagement
By submitting this form you agree to our Privacy Policy. Your data is processed by Mediatasks and its CRM provider in accordance with UK GDPR.
WP–03
The Claimant Engagement Infrastructure Standard
A framework for collective redress.
Request the paper: The Claimant Engagement Infrastructure Standard
By submitting this form you agree to our Privacy Policy. Your data is processed by Mediatasks and its CRM provider in accordance with UK GDPR.